‘Game of Thrones’ leaks might have helped, not harmed, HBO

Trump's war on regulation Includes big tradeoffs
August 19, 2017
The Wall Street Journal: Mnuchin rejects calls to resign and defends Trump
August 20, 2017

Winter came early this week and it does not seem to have affected “Game of Thrones” much. HBO’s ongoing tech security issues — highlighted recently by the cyberattack in which content from “Game of Thrones” and other shows from the Time Warner Inc.-owned

TWX, -0.41%

Network were stolen — were compounded by an issue of its own making. HBO Nordic and HBO España mistakenly released the show’s upcoming sixth episode before its scheduled airtime on Sunday. The episode was available on-demand to subscribers in Spain and Norway before it was removed, but not before it had been illegally downloaded and shared. Footage in the episode was posted on Reddit through YouTube and other streaming services prior to being taken down. Don’t miss: ‘Game of Thrones’ and the rise of the Iron Bank Yet while there were people who could not resist taking a sneak peek at the upcoming episode in which Jon Snow and his small army battle the White Walkers, countless resisted on social networking. “We really do not care if they escape GOT cuz we still gonna gather on Sunday night and watch it like a family and tweet together” tweeted one buff while another said, “There’s a special place in hell for people who post spoilers in the GOT leaks.” Indeed episode 4 of Season 7, “The Spoils of War,” was a “Game of Thrones” season high with 10.2 million viewers based on Nielsen ratings, even though it had been accidentally leaked three days before. There are even claims that low-resolution streamed leaks actually help HBO by further building buzz and generating conversation about the show in the run-up to the episode premiere. Related: Newest ‘Game of Thrones’ episode spanned by HBO Spain “The ‘Game of Thrones’ brand is so strong that is the reason why the leaks have rolled over,” said James Glancy, CEO of security risk management firm Another Day. “HBO won’t be overly worried by the current leaks affecting their revenue and subscription figures.” “It is not like data. They are not going to get sued from anyone’s personal information not being protected. It’s their own intellectual property and though it might damage them slightly and it is a tiny story, they’re able to continue as they are not liable to anyone and it is not that damaging,” Glancy said. Glancy added: “The public is becoming inoculated to the inevitability of cyberattacks. There’s now an expectation that large organizations will have breaches. In the early days they price the reputations of major companies.That’s not always the case today.”

More from MarketWatch

More Coverage

Comments are closed.

Buy now