Successful entrepreneurs know the importance of lifelong learning. Whether you’re new to the business world or a seasoned veteran, you should always be looking for new information about entrepreneurship and trends in your particular industry. If you’re looking to learn and grow your business this year, here are some insights from members of the online small business community.
The majority of new businesses fail within the first few years. So what separates those that succeed from the rest? In this Business Success Solution post, Loren Fogelman shares seven key qualities that most successful entrepreneurs have, so you can determine what you may need to work on in your own business.
There may be nothing magical about starting a new goal or venture in a new year, but it can be a motivating factor for some. So if you’ve been considering starting a new business or project, 2019 is the perfect time to get started. Ivan Widjaya discusses why you should get started right away in this Biz Epic post.
Books can be valuable tools for growing your knowledge base and giving you an improved perspective on your business. If you’re looking for new titles to add to your reading list in 2019, here’s a list from Rebekah Radice. BizSugar members also shared commentary on the post here.
Every part of your brand can send a message to potential customers. From your web design to your voice, it’s important to be intentional when creating all of these aspects of your brand. Ross Kimbarovsky offers more on this subject in a post on the Crowdspring blog.
Each year, Pantone combs through visual trends and chooses a color that it expects to be especially prominent and influential over the coming 12 months. The selection for 2019 is called “living coral,” and it could potentially impact your company’s visuals this year. For more on the subject, check out this Purpose Media post by Katie Starkie.
For businesses that have a specific service area, like plumbers or IT services, search traffic can be vital. You want to get found online, but only by those customers who are relevant and in your service area. In this Bright Local post, Tom Waddington offers a guide for succeeding in search as a service area business.
Video marketing has gained popularity over the past few years. And that trend is likely to continue into 2019 and beyond. If you’re looking to integrate some video marketing into your mix but aren’t sure where to start, check out this 3Bug Media post and video by Gary Shouldis that details five great ideas.
You can’t hope to improve your website if you don’t have a firm grasp on your starting point. To learn where you should focus your improvement efforts, read this Search Engine Journal post by Roger Montti.
Want to make valuable connections for your business? There’s no better online tool for this purpose than LinkedIn. However, many people don’t exactly know where to start. In this DIY Marketers post, Darrel Frater outlines the entire process of networking on LinkedIn.
To improve your business, it helps to learn from experts in the business community. Luckily, there are plenty of blogs out there that can provide valuable resources, like those listed in this Blogging Brute post by Mike Allton. See what BizSugar members are saying about the post here.
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This article, "10 Tips for Learning and Growing as an Entrepreneur" was first published on Small Business Trends
The integration of social media with digital commerce has transformed the way businesses operate.
From March 20 to 22, 2019 there will be 7,000 marketers and influencers heading to San Diego for a three-day event to learn and teach the best techniques at Social Media Marketing World.
More than 100 of the world’s top professionals specializing in different aspects of social media will be sharing their knowledge.
Discussion will include marketing with Facebook, Instagram, Messenger bots, live video, social strategy, content marketing, analytics, video creation, YouTube for business, LinkedIn, Twitter, Pinterest, Snapchat and more.
It is essential for small businesses to keep up with the latest social media marketing trends and know exactly how to implement the techniques successfully.
You can start by clicking the red button and registering to attend Social Media Marketing World.
Zoho One Seminar
January 15, 2019, Miami, FL
Join our Zoho One seminar at The Confidante Hotel to learn how our complete suite of business apps can help you market, sell, support, account, collaborate, and analyze so you can spend more time on your business. Our free seminar will cover the basics of the Zoho One suite plus tips, tricks, and best practices to help optimize your business.
Zoho One Seminar
January 17, 2019, New York, NY
Join our Zoho One seminar at MEET in SoHo to learn how our complete suite of business apps can help you market, sell, support, account, collaborate, and analyze so you can spend more time on your business. Our free seminar will cover the basics of the Zoho One suite plus tips, tricks, and best practices to help optimize your business.
Zoho One Seminar
January 18, 2019, Chicago, IL
Join our Zoho One seminar at Gleacher Center to learn how our complete suite of business apps can help you market, sell, support, account, collaborate, and analyze so you can spend more time on your business. Our free seminar will cover the basics of the Zoho One suite plus tips, tricks, and best practices to help optimize your business.
NorCal Franchise Business Expo 2019
January 22, 2019, Palo Alto , CA/USA
Have you ever wanted to be your own boss or add another growing business to your portfolio? This event is for you. Meet face-to-face with franchisors, gov’t non-profit agencies and funding specialists to determine if franchising is right for you.
Women In Cloud Annual Summit 2019
January 26, 2019, Redmond, WA
This Summit will connect you, cloud industry leaders, women-led cloud companies and allies of all types. The 2019 Summit will explore providing ways to leverage and adopt cloud technologies to innovate, giving women access to personal and cloud-related skills development, accelerating ideas and access to resources including strategic partnerships, and identifying new ways to acquire customers & drive customer obsession. Join us Sat, January 26, 2019, 9:00 AM – 7:30 PM PST. Register today!
Social Media Marketing World
March 20, 2019, San Dieg, CA
Discover the best social media marketing techniques from the world’s top experts. Experience three phenomenal days with the best social marketers, discover the latest tactics, and master social media in 2019. Join 7,000 fellow marketers and influencers at the mega-conference designed to empower you with business-building ideas — brought to you by Social Media Examiner.
Listening to the Voice of the Customer Workshop
April 23, 2019, Boston, MA/USA
Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on April 23-24, 2019 at the Sheraton Boston Hotel located in the heart of downtown Boston. Led by veteran product development and market research experts, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
SMALLBIZ ($100 Discount)
Beachpreneurs Beach Camp 5
April 26, 2019, Daytona Beach, Florida/USA
For starters, we’re for Women Entrepreneurs only. During Beach Camp, you’ll have plenty of opportunity to learn, apply and mastermind with warm successful women.
You’ll also have time to sleep in and you’ll get long breaks to relax and walk the beach or go for a swim. We didn’t create a conference at the beach just to lock you away in a conference room from dawn til dusk. Beach Camp is a lifestyle focused event so you’ll be spending as much time enjoying your life as you will be focusing on your business. Join us today!
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You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.
This article, "Master the Art of Digital Brand Building at Social Media Marketing World" was first published on Small Business Trends
Designing a successful business website takes skill and knowledge. There are several designing techniques which have been proven effective by many other businesses over the past decade.
Becoming familiar with foundational design tactics will help you develop your business website into a traffic driving machine. Start your research efforts now, and check out a brief article featuring some of the most important design tactics for successful business websites this year.
Navigation is a base structural element
Every website needs a clear way to navigate the content offered. For your business website, a stationary navigation bar is best suited. The design of a floating navigation bar is simple, and web users are supremely familiar with their function.
You may want to add a bit of creativity to your navigation options, but make sure to preserve the simplicity of the feature. This signing company in Houston shows how efficient and engaging a simple stationary navigation layout can be.
Social media is a valuable outlet
Your business website will benefit from a shameless social media plug… or two. Weave social media into all of your digital content in one way or another. On your website, add social media sharing icons for visitors to use.
Strategic placement of popular social media icons throughout your business website design will make the most efficient impact on your website visibility. Sharing of your content will create a web of backlinks, and boost your site’s authority rating over time.
Optimize for mobile eyes
Mobile users are the dominant driving force on the internet today. Smartphones, tablets, iPads, and other mobile devices are the primary method of access to the web, and business owners should begin designing for the changes.
Mobile optimization starts with a simple addition to your website coding. Add media queries to your design, and enjoy the automatic adjustment to mobile technology. Your website will no longer require mobile users to pinch and swipe to interact.
Communicate with your target audience
Your business website should encourage passing viewers to communicate with your organization. Gathering insight from interested web users will help your business to more efficiently serve the needs of your target population.
Make sure your business website includes the traditional “Contact Us” page, but don’t stop there. Add other communication inquiries for users to explore along the way. A phone number on your homepage, a “leave a comment box,” and a brief contact form are all excellent tools for boosting communication efforts online.
Integrate SEO design tactics
If you’re not already familiar with the term search engine optimization, then you have a starting point for your design research. You’ll need knowledge of SEO before you build your business website, so you can work the concepts into every piece of content you create.