Retractable banner stands are fast replacing
other forms of trade
show displays for the simple reason that they are easy to carry, set up and
take down, and increasingly durable. Businesses don’t have to think twice
before adding this type of banner display stand to their arsenal.
However, with a multitude of options
available, choosing the right type of retractable banner stands for your
business is important, says an expert at Print Banners, an
acclaimed banner printing company that also offers horizontal banner stands. So
here are some tips on how to choose the right retractable banner stand.
The keyword here is return on investment.
Are you going to use your retractable stand for one event or for a series of campaigns?
If you choose the first, you can go for an economical option. But if you want
to use it for a long-term, settle for nothing less than a heavy-duty,
top-of-the-line model. The advantage with choosing from a premium line is that
they can also be torn down and set up quite frequently, owing to their
However, if you have budgeting constraints,
or are planning to use your retractable stand only once, make sure your custom
banner stand provider offers dependable, economical options as well. One good idea is to browse through the
supplier’s website and conduct proper research on the vinyl material, finishing
and hardware available.
Narrowing your search further down, think
about the kind of venue you will be displaying at. Is it a trade show or a
booth at a college fest? Are you looking at a point-of-purchase display inside
a store? Once you have an idea of the scale of the venue, decide on size. A
36”X92” retractable stand could be perfect for a business convention, and a
compact table top option is ideal for a smaller venue. On the other hand, for
an awards show setting inside a sprawling area, a step-and-repeat backdrop
banner stand is the right choice.
Another factor, especially for those
looking at buying for the long run, is buying based on whether you display
outdoors or indoors more. This is where horizontal and vertical banner stands
come into the picture — for instance, if you’re displaying in windy conditions,
go for the former, or choose a stand with an X-shaped frame.
Based on branding and the nature of your
campaign, there are a number of options available in terms of banner material
and pole style. If you’re looking for vibrant graphics that last long, you can
go ahead with polyester fabric. Bond paper, on the other hand, provides a
laminated feel, and offers both glossy and matte finishes. For pop, table-top
displays, fabric is more suitable since it cuts the ambient light glare of
However, for the sheer sturdiness and
durability that it provides, many today prefer stay-flat vinyl, which does not
curl at the edges and offers vibrant graphics. Another factor to weigh in is
whether your booth is in a place where the banner display stand can be viewed
from both sides. In that case, marketers should consider investing in
double-sided retractable stands.
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