Marketing Tips

January 10, 2019

New LG Gram Laptops Offer Powerful, Portable Option for Small Businesses

2019 LG Gram Series Introduces Ridiculously Thin Laptops

For the consumer electronics world the end of each year is a time to look forward to the biggest event for the industry, the Consumer Electronics Show (CES) in Las Vegas.

With just weeks away from CES 2019, LG is out the door early by introducing its ultra-light gram laptops: the new LG gram 17-inch and a new line 14-inch LG gram 2-in-1 with pen support. The new computer may be a good fit for small businesses and entrepreneurs seeking a powerful but portable option.

2019 LG Gram Series

As the name implies the gram line is designed to be light, which includes the 17” version. At only 1.340 Kg or 2.9 pounds, it is more than a pound lighter than the 2018 15” MacBook Pro. According to LG, this is the world’s lightest 17” laptop.

For small businesses looking for a light and powerful device, LG has ticked all of the boxes. The only thing left is how the company prices these two laptops, which will dictate just how receptive small businesses will be.

A Challenge to the Dwindling Market for 17-Inch Laptops

Standard 17” laptops are falling out of favor by most users and manufacturers. The majority of the 17” devices in the market today are being designed for gaming. This is because consumers are now opting for a light 13- or 14-inch laptops, with 15” versions reserved for power users.

However, LG might have overcome this particular predicament by delivering a light 17-inch high-resolution display within a 15.6-inch class body along with some impressive specs.

This seems to have been the goal by the company as head of LG’s IT business division, Jang Ik-hwan explained in the press release.

Ik-hwan said, “LG gram has evolved in accordance with what consumers have been asking for – super-light laptops that pair performance with optimum portability. With beautiful displays, compelling design and enough power for productivity and play, the 2019 LG gram models deliver convenience on a whole new scale, bringing unprecedented value to the laptop experience.”

The Specs

The LG gram 17 comes with a display which has twice the pixels (2560 x 1600) of a standard Full HD display in a 16:10 ratio. What is even more impressive is LG managed to fit this configuration within a 15.6-inch class body.

As mentioned earlier it is light, yet it comes with a large 72W battery LG says will deliver up to 19.5 hours of operation on a single charge. This feature also overcomes another hurdle large screen laptops face, short battery life.

The light construction doesn’t mean the LG 17 is not strong. This version complies with U.S. military MIL-STD-810G durability criteria. These criteria cover seven resilience factors including shock, dust, and extreme temperatures.

The LG 14 or 2-in-1

2019 LG Gram Series Introduces Ridiculously Thin Laptops

The LG 14 has a 360-degree hinge structure which allows it to go from laptop to tablet with ease.

For creatives looking for an all-in-one device, it features a Wacom AES 2.0 Pen with 4,096 pressure levels and tilt detection. This will allow users to create content with Wacom’s industry-leading technology on a 14-inch large touchscreen Corning Gorilla Glass 5 display.

Gorilla Glass 5 is known for its protective quality, but LG has also certified the 14” version with the same U.S. military MIL-STD-810G standard for durability.

The device will also be powered by the same 72W battery, which will give the smaller screen laptop up to 21 hours between charges.

2019 LG Gram Series Introduces Ridiculously Thin Laptops

You can look at the full specs for both devices in the graph below.

2019 LG Gram Series Introduces Ridiculously Thin Laptops

Price and Availability

The 2019 LG gram models are going to be showcased at the company’s booth when CES 2019 kicks off in Las Vegas.

This is about all the information LG is providing regarding availability and price. So, everyone will have to wait until then to find out just how much they will cost and when they can get their hands on one.

Image: LG

This article, "New LG Gram Laptops Offer Powerful, Portable Option for Small Businesses" was first published on Small Business Trends

January 10, 2019

12 Easy Things Small Business Owners Can Do to Start the New Year Off Right

12 Easy Things You Can Do to Start the New Year Off Right

We’ve just rung in 2019. What can you do to get this new year off to a good start? Here are a dozen ideas. You may not need to implement all of them, so choose the ones that will help you the most—and get going!

Start the New Year Off Right With These Ideas

1. Clean up your act. Go through your old files — both digital and paper — and purge what you don’t need. You’ll feel lighter and more energized. Plan a company wide cleanup day for all your employees to get their work spaces in order, too.

2. Simplify your technological life. How many apps do you have on your phone? How many of them do you actually use? Ditch the unnecessary apps and streamline your home screen to just the ones you need.

3. Get on schedule. Is your calendaring solution working for you? If not, find a new one. (Maybe it’s a paper calendar — that’s OK. The point is to find the system that’s most effective for you.)

4. Give your business a makeover. If customers come to your place of business, January is the perfect time to give it a new look. Decide if you need new signage, a new coat of paint, or new furniture and fixtures to update it for the coming year.

5. Revisit your plans from the past year. When 2018 started, what goals did you set? Have you achieved them? If not, do you still care about them? If you do care, figure out what stopped you from following through in 2018 and what you can do differently this year.

6. Drop a quick note to your 10 most important contacts, letting them know how much they mean to you and why.

7. Reconnect with colleagues and prospects. Maybe you talked about a big project with a colleague last summer, but both of you dropped the ball. Reach out to the person again to see how you can work together in 2019.

8. Commit to learning. To stay on top of your industry’s news and trends in the coming year, find a new blog, publication or newsletter in your field to follow. Sign up for an upcoming industry conference or event.

9. Get your tax documents in order. There are lots of big tax changes in store this year, so get a head start on tax time now. Gather all your 2018 documents and data in one place and make an appointment with your accountant.

10. Set up a date this month to meet with each of your employees and discuss their goals for 2019. Set measurable goals for each person; if possible, tie their success to a bonus plan or other reward. It’s a great way to keep employees motivated.

11. Help your employees be healthier this year. Employee health and wellness are increasingly important to worker satisfaction. Figure out ways your company can support employees in reducing stress and becoming more physically fit. For instance, you could schedule twice-daily “stretch breaks” or invest in standing desks. A companywide weight loss challenge is also a great idea for January.

12. Don’t overwhelm yourself. If you’re the type who likes to make New Year’s resolutions, it’s easy to overburden yourself with dozens of unrealistic goals. Keeping your resolutions manageable will make them easier to live by. Try making one resolution each for your mental, physical and emotional health, or one resolution for your business and one for your personal life.

Along those lines, make time this year to occasionally relax and recharge. It will help you stay energized and focused throughout 2019.

Image: Shutterstock

This article, "12 Easy Things Small Business Owners Can Do to Start the New Year Off Right" was first published on Small Business Trends

January 10, 2019

Involving Your Kids in Your Business Is a Good Idea. Here's How to Do It

Getting your kids involved in the business that supports them is the quickest way to build the next generation of entrepreneurs.

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