June 16, 2019

John Lawson of Watching Amazon: Amazon is not the Third Superpower in the Tariff War Between the US and China

It appears like we may have averted a tariff war with Mexico, even though it’s still a bit early to tell if that will really be the case.  But there’s another tariff war that’s still in effect right now between the two biggest economies in the world – The USA and China. But are these the only two superpowers involved in this fight?  Some say there’s actually a third superpower involved in this – Amazon. Now is Amazon really a superpower in the same way that these two countries are? Of course not. They can’t use executive orders to remove or increase tariffs the same way USA or China can.  But, can Amazon impact the impact of these tariffs due to online retail omnipotence and the role they play with both third-party sellers and consumers? Well that’s what I put to my buddy and Watching Amazon co-host John Lawson.

Amazon and the Trade War

Below is an edited transcript of our conversation on whether Amazon is a superpower to be reckoned with in the tariff war between the US and China.  And, spoiler alert, Lawson “ain’t” really trying to hear it – for a number of reasons. To see the full convo, which includes segments on stats Amazon released from their recent small business report, watch the video or click on the embedded SoundCloud player below.  And let us know what you think!

Amazon and The Trade War Between the US and China

Brent Leary: Tariff war.

John Lawson: You want to talk about that?

Brent Leary: It’s the US, it’s China, and one of the really interesting articles I saw says it’s not just a two country battle. There’s a third superpower that’s actually being a part of this. You know who that is?

John Lawson:  Alexa? For sh*t, I don’t know.

Brent Leary: I would say it’s Alexa-

John Lawson:  You going to say Amazon?

Brent Leary: … it’s Jeff and Company. I hadn’t thought about this but it really, Amazon is playing a pretty significant role in how, particularly how these tariffs are impacting the US small businessperson. You’re a US small businessperson …

John Lawson:  It’s not affecting me at all.

Brent Leary: But there is an article, and there’s this company, I think it’s Max R, or something like that, Maxsa.

John Lawson:  Maxsa.

Brent Leary: Maxsa.

John Lawson: I’m trying to see where you’re going with this, because I’m not feeling this. Amazon a superpower… my foot.

Brent Leary: Well, keep your foot over there, I’ve seen it. All right, so this company Maxsa, is a seller of electronic gadgets. A lot of those gadgets are made in China. They sell them not on Amazon’s platform, they actually sell them to Amazon …

John Lawson:  Oh, that’s their problem.

Brent Leary: … and then, Amazon sells them on their platform.

John Lawson:  That is such ….

Brent Leary: Well, you can have your retort after I let the people get the feel for what’s going on.

John Lawson:  Yeah, go ahead, go ahead, go ahead.

Brent Leary: Okay, so because the tariff hit is 25%, I believe, for this company, this company who doesn’t sell on Amazon, but sells to Amazon, so they have to have an agreement with Amazon; Well, they were looking for a price increase of about 25%. Amazon is like, no, we can’t do that, because Amazon sells those to individual consumers, and Amazon is looking out for the price.

John Lawson:  Go ahead, go ahead, I’m just playing my violin.

Brent Leary: So, this company has reached out to Amazon and said, hey look, because of the tariffs can we increase the price that we sell these things to you? They didn’t even hear anything back on it, because they’ve got …

John Lawson:  Amazon don’t care.

Brent Leary: Amazon has a standing order of like hundreds a week, so they cut that standing order. The company that sells to Amazon cut the standing order, they said they didn’t even hear anything from Amazon. So, then they started reaching out, they said, hey, can we renegotiate? They didn’t hear anything from them again, so they hired a marketing company. The marketing company actually got a response from Amazon saying, yeah, we can go up 3%. The company was like, look, that’s just not enough, we’re getting hit with 25%. Can you do anything more? I think the end result is they got it to 5.5%.

John Lawson:  Good for them.

Brent Leary: And it’s not just them, they’re kind of representative of companies that are doing business with China, doing business in the States, and using Amazon as, basically, one of their biggest customers. Amazon is like, look, you can’t be passing off that big 25% thing to us, because we’re definitely not going to pass it on to our customers, and you say to that guy what?

John Lawson:  I’m hearing the violins. I mean, you know, you put yourself in a position where you have one client, all right? Amazon is their one client.

Brent Leary: Well, I think it’s their biggest client.

John Lawson:  No, it’s there one client because they’re crying like this. I’m serious. I mean, I know a lot of companies that do have one major contract, or one … But, you put yourself at risk.  So, for that one company Amazon feels like a third world power for them, or a third big power. But not for every company. That’s only for some.

Brent Leary: But, these guys did make an interesting point.

John Lawson:  What’s their point?

Brent Leary: He says, because Amazon pretty much sets the stage for pricing that, if Amazon says you get this much then everybody else like Walmart, all the other big companies that they sell to, they’re going to say, well, if Amazon is paying this, I’m going to pay this. So that really makes Amazon into a third superpower in this thing.

John Lawson:  That’s the game you’re playing, I don’t get it.

Brent Leary: You don’t care.

John Lawson: I’m not saying I don’t care, but what do you want me to do for you, right? What do you want us to take up picket signs and say, Amazon pay your vendors more? I mean, no. You need to learn how to sell direct to consumers. Call me, I’ll help you with that.

Brent Leary: You know what a help that would be?

John Lawson: Look, here’s the thing. Right now, you’re a middleman, and middlemen get squeezed when prices go up, right? And they’re really not offering a whole lot of value other than they order it, put their name on it and sell it on the other side, so that guy is getting squeezed out anyway. I mean, ultimately, Amazon wants to squeeze out all the middlemen. Walmart wants to squeeze out all the middlemen. So you got to play this game the way it’s meant to be played, and what’s going to ultimately happen is that tariffs hit everybody. So there’s nobody that’s going to be making the same product that you’re making, like they called it … What did they say they’re making?

Brent Leary: They’re gidgets, electronic gidgets… devices.

John Lawson:  Yeah, electronic gadgets. That means anybody else can order that same stupid cord, you know, with lights in it and put their name on it. So their model is part of the reason why they’re in that mode, and I don’t even really know this company, I could be completely wrong, but just the way that this article lays out what you’re product base is, that’s what I think is the real problem.

Brent Leary: You have no compassion for the little guy.

John Lawson:  I am the little guy, but I sell directly to consumers. My stuff is going up 25%, but when I have to deal with it … And another thing is too, that’s just the cost of the goods sold, that’s going up 25%. If people understand what the whole supply chain is, then it’s pretty bad, but if you have enough margin built in you should be able to take that five and a half, 10%, really around 10%, because they already ate 10% of it before. So it’s really only going up 15%, right?

Brent Leary: That’s your math, man, I’m just going off of the 25% thing.

John Lawson: Well, I’m saying it was already up 10% …

Brent Leary: Well, I don’t know if there’s, it’s just-

John Lawson: And it’s moving up to 25%.

Brent Leary: … certain components that they use or if it’s completely manufactured in China, so the whole thing is taxed at, or tariffed at 25%, I don’t know. It’s just right now-

John Lawson: Let me ask you a question.

Brent Leary: All right.

John Lawson: If Amazon’s third power, then where’s Walmart?

Brent Leary: This guy is saying Walmart will go with what Amazon sets as the price.

John Lawson: That’s what he says.

Brent Leary: Well, there’s other people that said that too in that article.

John Lawson: Whatever.

Brent Leary: Is it any surprise that Amazon has that much clout?

John Lawson: How about Amazon’s, at some point is going to have to deal with this price increase, because they’re not going to be able to just walk to another one that’s paying any less. I mean, they’re all … Look, the tide is rising for all boats, so if Amazon thinks they’re going to get away with one quarter or two quarter of lower price, at some point the price has to catch up even with Amazon. The tariffs are going to affect everybody, it’ll work itself out. Don’t freak out.

Brent Leary: I feel for the small business guy …

John Lawson: I feel for every small business guy.

Brent Leary: … but I also, I appreciate Amazon in this regard, because they’re at least keeping the prices down for the end consumers …

John Lawson: By screwing the manufacturers.

Brent Leary: No, China is actually doing it …

John Lawson: No actually the tariffs are doing that.

Brent Leary: Actually, I guess we’ve got to say this was started… on our end.

John Lawson: Yeah, this was on our end, this is our war.

Brent Leary: So it gets back to the president who’s actually …

John Lawson: Yeah, I mean this policy of hardball politics is kind of going the way everybody said it would at the beginning.

Brent Leary: So Mr Maxsa? Maybe you want to start sending emails to 1600 Pennsylvania Avenue.

John Lawson: And at the same time, take a trip to India or South Korea …

Brent Leary: Find a country that’s not on the tariff list …

John Lawson: Let me just say this, I did read a story, and I can’t remember the company. It was a pretty big company, a retail house, and they made arrangements early last year for the 10% tariff increase, thinking that this might happen, and they moved a lot of their manufacturing to India …

Brent Leary: Smart move.

John Lawson: … in preparation, and they were just talking about how well they’re doing because they did make that move.

Brent Leary: Smart move, smart move.

John Lawson: And the deal was even if this didn’t play out, their business would still be in a better position, just because they moved to a different manufacturing other than China. So I think that’s something you guys have got to start at least on the horizon, start thinking about.

Brent Leary: So you want the Maxsa guy to call you, you said?

John Lawson: Yeah, yeah, give me a holler man, I can help you out.

This article, "John Lawson of Watching Amazon: Amazon is not the Third Superpower in the Tariff War Between the US and China" was first published on Small Business Trends

June 16, 2019

Tips for hiring appropriate payroll services

Do you have their financial amount in order to be random? A lot of companies are able to achieve this unusual financial condition, but it’s something they try to get. It is a salary service that can be taken to achieve this financially unbiased phase. Now this is probably leaving you with the question, what is the service? It’s simple that it’s a service that allows employees to manage all employees who reject jobs. This can be anything.  I have found the payroll solution right here at https://www.bestadvisor.com/payroll-services.

Income, compensation, medicines, social security, anyone else can be asked that the company will pay my job. Once everything is handled, then the employee is born in a check or direct deposit. Do you want your company to handle your work more efficiently? The answer to the question is simple; a pay service can only help you do so. With this service, the boss allows the owner to deal with others’ actions that are more important for the company.

Want to set up an account with a pilot service?

If you are a company owner, you have to provide list of your employees and their various work hours and hours. Then the salary service pays all the accounts and jobs. The benefits of the parole service are cut and dry, meaning that business benefits do not mean that using the moral service only.

Now it is with realistic and a salary company’s beliefs being believed; now it shows how to choose the best salary company for your business. One of the most important things you need is to know that you have the resources available. One way to do this is to select parallel software that will help; pay to employees, send checks, and calculate file tax. There is only one problem with paying salary software. This error is that it will not perform a direct deposit in the name of the employer.

Software accounting

To ensure that software accounting works are done to perfect, it is necessary to rent someone with the knowledge of payroll software. Like any other software or program, you have to update regularly to make sure the software runs smoothly. There is a need to make sure that your pay-per-click software is running smoothly; make sure to support customer support for software tasks and install a printer, just to name a few . One of the major factors as a business owner knows the lawsuit rules.

If you have limited resources and time, outsourcing salary is the best option. You need to provide you with the necessary information about your company and your job, in outsourcing security service. Then he needs another company. Send check checks, tax payment, tax filing, and maintenance of end-year forms. There is another option that can be considered and it is online pay, this service can be changed to change how your needs are. Whatever you decide to choose, make sure the salary is perfect. By maintaining a good reputation, you will be allowed to avoid many future companies.

The post Tips for hiring appropriate payroll services appeared first on MyVenturePad.com.

June 16, 2019

7 Wireframe Tools to Mock Up Your Next Web Project

Wireframe tools provide an excellent platform from which to design high-quality software and websites. Without a wireframe, you’re likely going to run into problems with the design, with errors becoming costly as they progress. Avoiding those errors is paramount to the success of your project, so we’ve put together this list of seven wireframe tools to mockup your next web project. Happy coding!

1. Adobe Illustrator

If you’re looking for a trusted name in the design industry, Adobe is it. With many design tools available in the Adobe Creative Cloud, you’ll have access to photo editing, video editing, UX/UI design and mockup tools, and more.

Adobe has made a name for itself with its powerful tools, and Illustrator is one of the best as far as UX design. Creating a wireframe is simple with these programs, and they’re included in your Adobe subscription.

2. UX Pin

Ux Pin is a great tool for those just learning how to create effective wireframes. It allows for simultaneous collaboration, much like Google Docs. You and your team can edit within the same document at the same time, making not only learning but creating a much more collaborative process. Real-time edits and conversation help create more efficient development projects.

Ux Pin can also read Photoshop files, so your graphics can be easily integrated into the prototype by simply uploading your files. With great design tools and collaboration that’s simple and simultaneous, Ux Pin is a powerful tool you’ll want to try out for your next design.

3. Proto.io

This cloud-based app is generally used for its prototyping capabilities, but it can also be used as a standalone wireframe tool. This great tool also allows for many users to access the same file at the same time, so collaboration is never an issue here.

Proto has an excellent UI testing interface, so you can be sure that the elements of your project will work accordingly before you send them off to be hardcoded. Remember that all great wireframe tools have easy hand-off capabilities, and Proto definitely shines here. You can even work with your project all the way up through high-fidelity mockups to prototyping in the same program.

The tool does provide a free version with limited access, but if you want the full features of the software, you’ll need to sign up for a subscription.

4. Moqups

When it comes to the most basic wireframe tools, Moqups is a step above the simple flow-chart-esque versions. While simple flow charts and idea-connecting wireframe tools are effective in certain conditions, sometimes you need something that has more features to effectively map out your ideas.

Moqups will allow you to easily create a static wireframe for whatever project you’re working on, so you can easily identify errors or changes before you send the final mockup to the development team. Moqups is billed monthly, so it’s not free, but it does offer better features than your simpler wireframing tools.

5. Affinity Designer

If you’re not a fan of Adobe products, you can choose this excellent alternative to tools like Adobe Illustrator. While it may lack some of the best features of Illustrator, Affinity doesn’t have quite as large a price tag and can be used on either Mac or Windows machines.

The software is a little less bulky than Adobe’s products as well, so your hard drive won’t be quite as bogged down. Not to mention, Affinity feels a lot like Illustrator, but only costs $49.99 to purchase forever. A great design tool for under $50? We think that’s definitely worth a look.

6. Axure RP

Axure is one of the most widely used wire frame tools out there, with cloud-based storage and collaboration tools that set it apart from the competition. Not to mention, Axure offers powerful prototyping tools, so you can take your designs all the way from conception and wireframing to high-fidelity mockups and prototypes.

The software is easy to use, looks great, and performs incredibly well. In fact, Axure is one of the top design tools out there. Axure is priced per user per month, with the “Team” package starting at $49 per user per month. This allows for free hosting on the cloud and great collaboration tools to make projects efficient. Overall, Axure is a powerful, streamlined design tool that has everything you need to create high-quality development projects quickly and efficiently.

7. Invision Studio 

While Invision is a Mac-only tool, it’s still a force to be reckoned with. The software isn’t very old, with the beta released only last year in 2018. This addition to the Invision product lineup allows its users to stay completely within the Invision lineup of products for the duration of the design process, instead of designing within Sketch or some other program and uploading the files to Invision.

With Freehand, you’ll be able to collaborate with your team in real-time, so communication is simple and instantaneous. This powerful tool helps unite your team, giving each member a voice that can be instantly heard and realized on-screen.

Invision is free for up to one prototype. If you need more than one, you’ll have to pay a monthly subscription fee, which starts with a three-prototype plan that runs around $15/month. Overall, the app’s amazing interface, compatibility and collaborative tools, and price range make it a contender for one of the best wireframing tools available on the web.

The post 7 Wireframe Tools to Mock Up Your Next Web Project appeared first on MyVenturePad.com.

June 16, 2019

Texas Passes Lemonade Stand Law Protecting Young Entrepreneurs

Texas Lemonade Stand Law Prevents Police from Shutting Down Kids' Lemonade Stands

Texas Governor Greg Abbot signed the “Lemonade stand law” on June 10, 2019, to prevent police or code enforcement officers from shutting down lemonade stands run by kids.

The governor called it a “common sense law” on his Twitter feed.

Texas Lemonade Stand Law

The bill will go into effect on September 1. And when it does, it will stop cities and neighborhood/homeowners associations from regulating or passing rules on kids who sell nonalcoholic beverages (such as lemonades) on private property.

Authored by state Rep. Matt Krause, R-Fort Worth, the bill passed both Texas chambers unanimously before Gov. Abbot signed it.

Why all the Hoopla?

This all started in 2015 in Overton, TX when two sisters received a citation for running their lemonade stand and it was shut down. Considering they were trying to raise money to take their dad to Splash Kingdom for Father’s Day, you know it was going to be a PR nightmare for the city of Overton.

Eventually, the story was picked up nationally, and there was more news of lemon stands being closed. This includes the lemon stand of Jerry Seinfeld’s kids in East Hampton, NY.

The picture Jessica Seinfeld (his wife) posted on her Instagram page says it all.

Texas Lemonade Stand Law Prevents Police from Shutting Down Kids' Lemonade Stands

In the case of Texas, state representatives got involved and a law was passed.

At first glance, it looks like another regulation the people of Texas don’t have to deal with. But this story has lessons for everyone involved, including the kids.

Lessons

There is no question running a lemonade stand is a great learning opportunity. It teaches responsibility, business skills, financial literacy, goal setting, teamwork, problem-solving, and communication skills to name but a few of the lessons it provides.

Since most kids use the money for a particular cause, it also teaches philanthropy early in life.

The Texas case provides another lesson, the rule of law. Rules are put in place for a reason. And while some go far beyond what is necessary, for the most part, they are designed to protect the society everyone lives in.

We support the idea of giving kids a break in the interest of them learning the ropes of running a business. Shouldn’t part of those ropes also be the compliance issues and permits you need to follow if you run a food business?

The Texas Baker’s Bill or Texas House Bill 970 states it is illegal to sell foods requiring time or temperature control to prevent them from spoiling. By law, lemonade has to be refrigerated to prevent the growth of bacteria. Without the proper inspection and permit, you can’t sell lemonade in Texas, until September that is.

The state of Texas set up this and other health guidelines for a reason. Without the appropriate prep area and refrigeration, an innocent lemonade stand can be ground zero for a salmonella outbreak. So, the law has merit.

With this law out of the way, it won’t be long before a case is heard in a Texas courtroom for a suit brought on by a customer who purchased lemonade from a stand and got sick. Whichever way the case goes, it will be a costly one for the homeowners. Much more expensive than the $150 certification fee.

Entrepreneurship and Rules

The spirit of the Texas law supports early entrepreneurship for “kidpreneurs,” and that is a wonderful thing.

At the same time, it’s not such a bad thing that kids get a taste of red tape. The fact the government has to pass a law to prevent the enforcement of laws is another civic lesson.

Image: Depositphotos.com

This article, "Texas Passes Lemonade Stand Law Protecting Young Entrepreneurs" was first published on Small Business Trends

June 15, 2019

7 Wireframe Tools to Mock Up Your Next Web Project

Wireframe tools provide an excellent platform from which to design high-quality software and websites. Without a wireframe, you’re likely going to run into problems with the design, with errors becoming costly as they progress. Avoiding those errors is paramount to the success of your project, so we’ve put together this list of seven wireframe tools to mockup your next web project. Happy coding!

1. Adobe Illustrator

If you’re looking for a trusted name in the design industry, Adobe is it. With many design tools available in the Adobe Creative Cloud, you’ll have access to photo editing, video editing, UX/UI design and mockup tools, and more.

Adobe has made a name for itself with its powerful tools, and Illustrator is one of the best as far as UX design. Creating a wireframe is simple with these programs, and they’re included in your Adobe subscription.

2. UX Pin

Ux Pin is a great tool for those just learning how to create effective wireframes. It allows for simultaneous collaboration, much like Google Docs. You and your team can edit within the same document at the same time, making not only learning but creating a much more collaborative process. Real-time edits and conversation help create more efficient development projects.

Ux Pin can also read Photoshop files, so your graphics can be easily integrated into the prototype by simply uploading your files. With great design tools and collaboration that’s simple and simultaneous, Ux Pin is a powerful tool you’ll want to try out for your next design.

3. Proto.io

This cloud-based app is generally used for its prototyping capabilities, but it can also be used as a standalone wireframe tool. This great tool also allows for many users to access the same file at the same time, so collaboration is never an issue here.

Proto has an excellent UI testing interface, so you can be sure that the elements of your project will work accordingly before you send them off to be hardcoded. Remember that all great wireframe tools have easy hand-off capabilities, and Proto definitely shines here. You can even work with your project all the way up through high-fidelity mockups to prototyping in the same program.

The tool does provide a free version with limited access, but if you want the full features of the software, you’ll need to sign up for a subscription.

4. Moqups

When it comes to the most basic wireframe tools, Moqups is a step above the simple flow-chart-esque versions. While simple flow charts and idea-connecting wireframe tools are effective in certain conditions, sometimes you need something that has more features to effectively map out your ideas.

Moqups will allow you to easily create a static wireframe for whatever project you’re working on, so you can easily identify errors or changes before you send the final mockup to the development team. Moqups is billed monthly, so it’s not free, but it does offer better features than your simpler wireframing tools.

5. Affinity Designer

If you’re not a fan of Adobe products, you can choose this excellent alternative to tools like Adobe Illustrator. While it may lack some of the best features of Illustrator, Affinity doesn’t have quite as large a price tag and can be used on either Mac or Windows machines.

The software is a little less bulky than Adobe’s products as well, so your hard drive won’t be quite as bogged down. Not to mention, Affinity feels a lot like Illustrator, but only costs $49.99 to purchase forever. A great design tool for under $50? We think that’s definitely worth a look.

6. Axure RP

Axure is one of the most widely used wire frame tools out there, with cloud-based storage and collaboration tools that set it apart from the competition. Not to mention, Axure offers powerful prototyping tools, so you can take your designs all the way from conception and wireframing to high-fidelity mockups and prototypes.

The software is easy to use, looks great, and performs incredibly well. In fact, Axure is one of the top design tools out there. Axure is priced per user per month, with the “Team” package starting at $49 per user per month. This allows for free hosting on the cloud and great collaboration tools to make projects efficient. Overall, Axure is a powerful, streamlined design tool that has everything you need to create high-quality development projects quickly and efficiently.

7. Invision Studio 

While Invision is a Mac-only tool, it’s still a force to be reckoned with. The software isn’t very old, with the beta released only last year in 2018. This addition to the Invision product lineup allows its users to stay completely within the Invision lineup of products for the duration of the design process, instead of designing within Sketch or some other program and uploading the files to Invision.

With Freehand, you’ll be able to collaborate with your team in real-time, so communication is simple and instantaneous. This powerful tool helps unite your team, giving each member a voice that can be instantly heard and realized on-screen.

Invision is free for up to one prototype. If you need more than one, you’ll have to pay a monthly subscription fee, which starts with a three-prototype plan that runs around $15/month. Overall, the app’s amazing interface, compatibility and collaborative tools, and price range make it a contender for one of the best wireframing tools available on the web.

The post 7 Wireframe Tools to Mock Up Your Next Web Project appeared first on MyVenturePad.com.

June 15, 2019

Drive Real Content Marketing Results with These Expert Tips

Your business needs a content marketing strategy. This holds true if you don’t create any online content. Or if your content is not getting the results you hoped for. So here are some tips from members of the online small business community for creating a strategy that actually works for your business goals.

Create a Successful Native Advertising Campaign

Native advertising allows you to reach potential customers online in a way that feels natural and organic. And when making use of this tactic to promote your business’s content, make sure you do it correctly. Read this Content Marketing Institute post by Megan Morreale for tips.

Use Facebook Engagement Strategies for Promotion

When promoting your content on Facebook, it’s important to find ways to engage your audience. The more engagement you get, the more people see your content. Ileane Smith offers some tips for content creators in this post.

Build a Content Experience Framework to Drive Engagement and Revenue

What type of experience does your content provide for potential customers? If you’re not thinking about this, you could be missing out. In this Target Marketing post, Randy Frisch outlines how you can create a content experience framework and how it can benefit your business.

Rank New Content Faster

The faster you can get your content to rank in searches, the more people you’ll be able to attract. There are several things that go into creating high ranking content quickly. Neil Patel goes over the most important things to know in this blog post.

Audit Your Site With Alternative SEO Tools

To ensure your content gets found online, you need to make sure your SEO is up to industry standards. This starts with evaluating your current site with SEO audit tools, like the ones included in this Onaplatterofgold.com post by Anthony Williams. Check out what BizSugar members are saying about the post here.

Flip the Content Experience Switch

When creating content for your business, it’s essential to always keep the customer experience in mind. Lots of marketers overlook this part of the process. But a simple shift in perspective can make a major difference. Caitlin Burgess elaborates in this TopRank Marketing post.

Fill Your Editorial Calendar with Relevant Topics

To create an effective content strategy, you need an editorial calendar full of topics that are actually relevant to your target customers. So how do you go about finding such topics? Elise Dopson discusses in this Databox blog post.

Refresh Your Image as a Business

Your website, content and branding can all make a major impact on how potential customers view your business. In this Mostly Blogging post, Janice Wald offers some tips for refreshing your image online. And BizSugar members shared thoughts on the post here.

Understand Intent to Boost SEO

SEO is all about getting your online content in front of searchers. In order to do that, you need to think about what people’s intent is while searching for things related to your business. Syed Balkhi discusses this concept and how it can impact businesses in this Search Engine Watch post.

Drive Repeat Customers to Your Business

Loyal customers are essential for creating sustained success in any industry. So how should you go about driving not only sales, but also repeat sales from the same customers? Ivan Widjaya explains in this SMB CEO post.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, "Drive Real Content Marketing Results with These Expert Tips" was first published on Small Business Trends

June 15, 2019

Learn How to Use Research Data to Gauge Customer Needs at this Event

As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B2B or B2C companies, has to be heeded.

The Applied Marketing Science (AMS) “Listening to the Voice of the Customer” workshop will teach you how to listen. And use the information to keep your customers longer and acquire new ones.

After you attend the workshop, AMS says you can use VOC skills to accelerate innovation in your particular market.

The two-day workshop will use a live and interactive format to teach the latest applications of VOC techniques with hands-on activities. This will include practice exercises to build and reinforce the skills you have learned.

The use of machine learning and journey mapping will be explored in VOC and how they are applied to use research data more effectively.

Download the course overview here (PDF).

The workshop will be held from October 16-17, 2019 at the University Club of Chicago.

Get $100 off the course registration price by entering Discount Code SMALLBIZ.

 

Click the red button and register.

Register Now



Featured Events, Contests and Awards

Listening to the Voice of the Customer Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.

Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
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SMALLBIZ ($100 Off)


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This article, "Learn How to Use Research Data to Gauge Customer Needs at this Event" was first published on Small Business Trends

June 15, 2019

Learn How to Use Research Data to Gauge Customer Needs at this Event

As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B2B or B2C companies, has to be heeded.

The Applied Marketing Science (AMS) “Listening to the Voice of the Customer” workshop will teach you how to listen. And use the information to keep your customers longer and acquire new ones.

After you attend the workshop, AMS says you can use VOC skills to accelerate innovation in your particular market.

The two-day workshop will use a live and interactive format to teach the latest applications of VOC techniques with hands-on activities. This will include practice exercises to build and reinforce the skills you have learned.

The use of machine learning and journey mapping will be explored in VOC and how they are applied to use research data more effectively.

Download the course overview here (PDF).

The workshop will be held from October 16-17, 2019 at the University Club of Chicago.

Get $100 off the course registration price by entering Discount Code SMALLBIZ.

 

Click the red button and register.

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Featured Events, Contests and Awards

Listening to the Voice of the Customer Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.

Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
Discount Code
SMALLBIZ ($100 Off)


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com

This article, "Learn How to Use Research Data to Gauge Customer Needs at this Event" was first published on Small Business Trends

June 15, 2019

Drive Real Content Marketing Results with These Expert Tips

Your business needs a content marketing strategy. This holds true if you don’t create any online content. Or if your content is not getting the results you hoped for. So here are some tips from members of the online small business community for creating a strategy that actually works for your business goals.

Create a Successful Native Advertising Campaign

Native advertising allows you to reach potential customers online in a way that feels natural and organic. And when making use of this tactic to promote your business’s content, make sure you do it correctly. Read this Content Marketing Institute post by Megan Morreale for tips.

Use Facebook Engagement Strategies for Promotion

When promoting your content on Facebook, it’s important to find ways to engage your audience. The more engagement you get, the more people see your content. Ileane Smith offers some tips for content creators in this post.

Build a Content Experience Framework to Drive Engagement and Revenue

What type of experience does your content provide for potential customers? If you’re not thinking about this, you could be missing out. In this Target Marketing post, Randy Frisch outlines how you can create a content experience framework and how it can benefit your business.

Rank New Content Faster

The faster you can get your content to rank in searches, the more people you’ll be able to attract. There are several things that go into creating high ranking content quickly. Neil Patel goes over the most important things to know in this blog post.

Audit Your Site With Alternative SEO Tools

To ensure your content gets found online, you need to make sure your SEO is up to industry standards. This starts with evaluating your current site with SEO audit tools, like the ones included in this Onaplatterofgold.com post by Anthony Williams. Check out what BizSugar members are saying about the post here.

Flip the Content Experience Switch

When creating content for your business, it’s essential to always keep the customer experience in mind. Lots of marketers overlook this part of the process. But a simple shift in perspective can make a major difference. Caitlin Burgess elaborates in this TopRank Marketing post.

Fill Your Editorial Calendar with Relevant Topics

To create an effective content strategy, you need an editorial calendar full of topics that are actually relevant to your target customers. So how do you go about finding such topics? Elise Dopson discusses in this Databox blog post.

Refresh Your Image as a Business

Your website, content and branding can all make a major impact on how potential customers view your business. In this Mostly Blogging post, Janice Wald offers some tips for refreshing your image online. And BizSugar members shared thoughts on the post here.

Understand Intent to Boost SEO

SEO is all about getting your online content in front of searchers. In order to do that, you need to think about what people’s intent is while searching for things related to your business. Syed Balkhi discusses this concept and how it can impact businesses in this Search Engine Watch post.

Drive Repeat Customers to Your Business

Loyal customers are essential for creating sustained success in any industry. So how should you go about driving not only sales, but also repeat sales from the same customers? Ivan Widjaya explains in this SMB CEO post.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, "Drive Real Content Marketing Results with These Expert Tips" was first published on Small Business Trends

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